Founded in 2008. The Landscape Juice Network (LJN) is the largest and fastest growing professional landscaping and horticultural association in the United Kingdom.
LJN's professional business forum is unrivalled and open to anyone within within the UK landscape industry
LJN's Business Objectives Group (BOG) is for any Pro serious about building their business.
For the researching visitor there's a wealth of landscaping ideas, garden design ideas, lawn advice tips and advice about garden maintenance.
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Dave
www.gardenmaker.wordpress.com
www.the-gardenmakers.co.uk
I had Horticultural Week back on the phone today trying to interest me in advertising on their online version of Hort Week. Armed with my knowledge of them moving to subscription only platform I was prepared. He mentioned their page views, I told him I was only interested in how many people were likely to click through to my site. He told me of an advertiser who was getting ten click throughs a month, when I worked out the cost for each click for him, it weakened his sales pitch desisively. I suggested he give me a few months free advertising and if it was effective I said I would buy some but it would need to be as cost effective as Google ad words.
Perhaps Phil could give us the viewing stats for LJN.
With pleasure Phil
Landscape Juice Network: estimated for March 2011 - +55,000 visitors +350,000 page impressions
Landscape Juice: estimated for March 2011 - +31,000 visitors + 45,000 page impressions
I do not understand HW's decision to take their site behind a paywall! They need to open up not close down.
I can't remember how many page impressions he said HW got per month it was either 400 000 or 40 000 unfortunately I wasn't taking notes.
My click through rate on here is better than they thought was reasonable for an advertiser on their site and certainly a lot more cost effective. Apart from which I have the opportunity on LJN to discuss matters with a very nice group of people.
That is not something HW offers as far as I can see.
It did say to the salesman ,that it must be difficult for them as a print publication to find an effective way to change their business model, now the digital medium was so important and that making their site subscription based wasn't a good idea.
Philip Voice said:
I have a Hort week .PDF file from last year that states 42,000 visitors and 156,000 page impressions.
It's worth bearing in mind that when the Times Online went behind a paywall they lost 90% of its traffic.
As you say Phil, HW hasn't got a community so potential is restricted.
Only this week LJN members recommended your business [Fenland Ironworks] when Chloe asked if anyone knew where to source silver obelisks; John answered the call when a school from Whitby contacted LJN to ask for advice about setting up a school garden and only yesterday, Karl and the Marshalls' Register were put forward when Helen asked for help finding someone looking for a block paving specialist.
From memory and this going back a few years here is my take.
Do not waste your money advertising but they used to offer a free straight directory entry which could well be worth your while. That is all we used to do and as a printed guide (sorry Phil), people , and I know this to be true, would keep it and refer to it when they needed a product or service.
Hope this is of help
Tina
What I should have added is that this is particularly useful if you want to get into Garden Centres because most buyers do not have regular access to computers and are still reliant on the written word.
Tx
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