Replies to This Discussion

PRO MemberPermalink Reply by Claire Brown on April 2, 2012 at 21:53

yes i've used it.

step one - import your list

step 2 - decide how you want your email to look - do you want one main paragraph?, - photos? - lots of news stories? - there are hundreds of templates to look through, - choose one that is nearest to your colours and style

step 3 - create your campaign (massive button on your dashboard) - choose your template, or make your own if you're into HTML, - then enter your words and photos just like in word.

i've been using email newsletter for years, - great success rate, - often get 5 or 6 emails from warm contacts asking for advice and ideas after I send one out.

IME less is more. - Keep to one topic, - give advice, and links to where they can get more info about you.

hope that helps

• ▶ Reply

Permalink Reply by Michael Burt on February 5, 2013 at 22:55

I agree that less is more. You don't want your newsletters to become spamming. Nothing will put off a potential client quicker

• ▶ Reply

Permalink Reply by Fenlandphil on February 6, 2013 at 6:13

I wanted to use it have a database ready to use but you need the opt in permission of those people you want to email. Obviously the first email would ask them to opt in or at the very least give them the opportunity to opt out.
It seems like a catch 22 situation, a bit of a nuisance really, particularly as the email I wanted to send was the opportunity to list on Gardens of Britain free.

• ▶ Reply

Permalink Reply by Michael Burt on February 6, 2013 at 16:58

Mailchimp is good as it allows you to customise the footer to explain why people have received the newsletter ie "You have received this email as you are a valued client of XXX" and then has the opt out link. I chose to send out a primary newsletter to a select few clients who I new would not be bothered by the intrusion (I email most of my clients quite regularly anyway so I didn't regard this as being a nuisance). The good news was I got no opt-outs from the first run and I gained 1 new follower on Facebook. I will do further campaigns but at infrequent intervals.

• ▶ Reply

Premium SupplierPermalink Reply by Peter Woolnough on February 11, 2013 at 20:04

I have just started to use Constant Contacts as i could not get my head around MailChimp.

It seems to me easier to get to grips with, but that could just be me.

So far some good responses.

It gives you a full audit of how well the mailshot went as well.

So it maybe worth a try.

It links to your Facebook and Twitter accounts as well, so you are publishing across quite a few formats with it.

The only downside is i keep getting calls from the US seeing if i want to upgrade etc, they will have to wait for the 60 day trial to finish first.

• ▶ Reply

▶ Reply to Discussion