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What makes a great customer?

Hi everyoneI'm in the middle of writing a 'How to Road Map' for people to follow when they do their garden. I'm writing a section about how to employ a garden designer and landscapers. My aim is to make it easier for people to work with professionals - give them basic tips that will make everyone's lives easier.I've covered things like it helps if people know the style of garden they like, have a realistic budget, pay the bill on time, that sort of thing. And I'm going to put in tips about how to go about choosing a designer and landscape contractor.The guide will be a free resource so you are welcome to have a copy to give to customers. I'd really value your input so that I can make this as useful to everyone as possible.What drives you crazy with customers and what things do you like? What is it that you would like see to educate people? What questions should both parties ask one another when meeting for the first time?What information if any do you give to clients ahead of the first meeting?

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  • I get annoyed when people say they have no idea what they want and no idea of a budjet, but you have coverd that. How about supplying them with a good flow of tea?!

    Check their credentials.
  • People doing a little research and being realistic about how much work costs, so many still look apon Gardening, Soft Landscaping etc as cheap labour!
  • Couldn't agree more on the cuppa's. Being clear on what they expect from their gardener/landscaper/designer. Having some idea of budget (some hope!). Agree also re the misconception that gardening is cheap labour.

    Good luck with this Rachel - great idea
  • Kieran, Steve & Angela - good point, no one likes a dry job - I will indeed mention a regular supply of tea!

    I'd not thought about the perception that landscape gardening is cheap labour, so I will add something that explains the skills & knowledge involved. I should also explain the difference between a landscaper and a gardener whilst I'm at it.

    Actually A & J you make a good point about contracts, I've not covered those yet for designers or landscapers. I think eventually it would be a good idea to a have separate in depth guide to employing landscape contractors, for now though, I think an overview will still be helpful.

    If any landscapers want to write a guide, I'll happily include the information on my webiste & a link back to yours...

    Thanks for suggestions - keep 'em coming!
  • good questions Rachel, - and as I have some lovely clients, i'm trying to think what makes them so lovely. - for me, yes a cuppa is very welcome, - although one the minute you get there is misplaced, as then you don't get on with things, - one after an hour, so that you can have a breatha and reevaluate what to do next is the best. Giving feedback is very important to me, - not just the gushing, oh it's lovely type, because although that is nice to hear, it doesn't give anything to work on, - i'd prefer, - glad you were on time/ could fit me in this week, I can see the long border has been weeded, and like the plants you've added, -can you make sure you spend extra time on xxxx next time.

    What does drive me crazy is when clients say, - can you just....... as the just things always take longer than the rest of the job, and they don't expect to pay you for - can you just... - so I try to get round this by sending an email to say when i'll be there, and saying i'll be concentrating on xxxx , so that they can get the can you just.... in on a return email and I can then let them know if it will take extra time/ rescource.
    So I guess what i'm saying is communicating in advance if anything changes in what they want.

    Ahead of working with any client I do a paid for consultation when I walk them round their garden, and find out about their likes, dislikes and styles, - I do a soil test and give them loads of info, - then I write up my notes into a report, - the last page of the report is my terms and conditions, and my prices, - so it's all laid out for them.
  • Agree with Rowland's comment "you can't make an omlette without breaking an egg" --- twice in as many weeks I've been told by two customers that they really didn't want to move their car from their driveway/garage --- in order that I can have a space for materials, in this instance topsoil and mushroom compost. Of course they changed their mind when they saw sense but, yes, there is always an amount of chaos before the beauty emerges.

    The cheap labour comment does only pop up occassionally, but enough for it to grind .... I often find that, eg, for garden clearances/general one-off tidy-ups, people expect to pay Geoff from down the road with his few tools in the back of the car for £8 p/hr (no offence to any Geoff's out there!!) ---- which is fine to an extent, but customers need to realise sometimes that you do get what you pay for.

    Customers should always feel comfortable working with the contractors they choose, be they landscapers/designers or gardeners -- after all for larger jobs these people are pretty much gonna be part of their lives every single day, and the customer needs to feel they can ask questions along the way if they want to without having their heads bitten off or being grunted at.

    Hope this helps
  • Great suggestions Rowland, thank you. I've actually used your egg breaking analogy! I've also included you advice on getting several quotes and not under estimating how much it will cost.

    Claire, good points about feedback - I will include those. Good communication is certainly key, you are right.

    Thanks for comments Angela, I've included that they need to choose someone they are comfortable with and I've done my best to describe the difference between a gardener, landscaper and a builder - you can all tell me next week if I've succeeded in doing right!
  • This is a great idea Michelle! I have been enjoying your Successful Garden Design blog posts too. Here are my thoughts:

    I feel it is important that customers are aware that any design or drawings pertaining to the prospective project will be chargeable as a service in itself. I understand that different businesses approach this in different ways (be it deducting the drawings price from the build price, or offering free drawings etc) but it will help the sales and preparatory processes across the board if the public know that it is common practice in many situations.

    It would help if home-owners take a look at some articles which explain how well executed landscape works will increase the property value substantially (and often much more than the value of the work itself); and also to consider the different funding options: many I find are still unaware that since substantial garden projects come under the banner of home-improvements, they can be funded through the property's equity as a loan or through the mortgage.

    I would also suggest that potential customers form an idea of what they want, not from the garden but from the contractor before the contractor arrives for the survey - this relates to the '3 quotes' argument. When I hear somebody say they are gathering 3 quotations then I am immediately dis-heartened about my prospects of winning the project; the reason being that, as a designer, I have come to offer design solutions to garden area and as such, my quotation will be nothing like that of a non-designer's quotation because I will have added value and aesthetic appeal wherever possible which will inevitably cost more. Therefore I am not the correct candidate for the work. The 3 quotes approach assumes 3 like-for-like quotations which are normally based upon the customers dictation of what they want and where, and these decisions made by the customer clearly aren't always suitable or correct. It is the language used that signifies their intentions; if they were to say "I'm getting 3 different designers to come round for a chat and offer preliminary ideas" then that means I must up the ante and impress the customer as much as I can - it becomes more about what I can do for them, rather than what is the best price they can get for their own prescribed works.

    Don't take me wrong on the above - I am in no way adverse to price competition, but I naturally want to improve upon and develop the customer's formative ideas rather than say "alright missus - you'll have my quote in 3 days" and deliver a well-built but poorly conceived garden. We can and do of course offer competitive quotes but elect to take the option on which projects we do so.

    Perhaps some inclusion could be made about access to water and electricity and toilet. All should be available to contractors and where not suitable or possible then the cost of generator hire and port-a-loo hire will be added to the bill.

    Also the clients should be realistic about when they want the project to be built. It is all well and good phoning in February to ensure your garden is ready for the Spring, but in reality this isn't always feasible! The customer needs to decide whether they are willing to compromise on one more Spring and wait a little for that 'dream garden' or perhaps compromise a little on the job by employing a firm that wouldn't normally be within their top 2 or 3 choices.


  • Thanks Nicky, those are really good suggestions. Funnily enough, the parts I've found hardest to write about are what we all do in the process. I will include a part about the value of the drawing/ designing stage - I've sort of covered it by saying if someone has spent a week or two weeks working out a design for your garden, you can't expect the designer to do it less than a week or twos money!

    Do many people here offer a free design if they build the garden? As a freelance designer it's my pet hate because I feel it devalues the design. What are your thoughts on that? I would also feel that someone either hasn't spent enough time on the design or they've worked it into the cost of the build - is that a fair thing to write or should I leave well alone with that one!?

    With regards to the last point you made - I have said to phone a designer well ahead of needing them. I've said to allow between 4-6 weeks to get the design back and the quickest a design and build could realistically be done would be in 3 months start to finish but obviously that will depend on availability of designer, landscaper and materials.

    Thanks for all your input guys, this has been really helpful.
  • Rachel - my apologies for calling you Michelle!

    As I was thinking about my post I was also thinking about a customer I went to see last week called Michelle - im sorry!! She actually asked if the work she wanted done could be finished by the end of April - her garden was easily 600 sqm and she wanted a design. I had already struggled to get an idea of budget from her and I told her that we were fairly busy but that I would try to find some extra resources; that this would take some time and I would need some commitment before I would do that - I also added that it would be improbable that we would even start before the end of April. She made numerous awkward faces as I was saying all this and then she actually said, "well none of that is really true is it...?", at which point the meeting went flat and ended not long afterwards...politely!

    There are those who offer free designs!

    Sorry about the name again Rachel - very rude!



    Rachel Mathews ORIGIN said:

    Thanks Nicky, those are really good suggestions. Funnily enough, the parts I've found hardest to write about are what we all do in the process. I will include a part about the value of the drawing/ designing stage - I've sort of covered it by saying if someone has spent a week or two weeks working out a design for your garden, you can't expect the designer to do it less than a week or twos money!

    Do many people here offer a free design if they build the garden? As a freelance designer it's my pet hate because I feel it devalues the design. What are your thoughts on that? I would also feel that someone either hasn't spent enough time on the design or they've worked it into the cost of the build - is that a fair thing to write or should I leave well alone with that one!?

    With regards to the last point you made - I have said to phone a designer well ahead of needing them. I've said to allow between 4-6 weeks to get the design back and the quickest a design and build could realistically be done would be in 3 months start to finish but obviously that will depend on availability of designer, landscaper and materials.

    Thanks for all your input guys, this has been really helpful.
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