Soil IQ says it will revolutionise food production

From Soil IQ website: http://www.soiliq.co/

Soil IQ makes it easy to grow delicious, organic produce anywhere. We are a team of scientists, designers and engineers changing how farmers and gardeners buy, sell and grow their crops. Please stay tuned and sign up for updates as we launch

Soil IQ is a smartphone app and hardware soil probe that makes it easier for gardeners and small farmers to grow food sustainably.

Together with Yves Behar and fuseproject, Soil IQ is revolutionizing food production for the 100 Million US households with a lawn or garden. Soil IQ monitors and streams soil nutrient content, pH, temperature, moisture and light data to the cloud via wifi. Using proprietary analytics, the platform generates custom tailored recommendations to growers to optimise seed.

From Tech Cruch: http://techcrunch.com/2013/09/10/soil-iq/

Soil IQ is a company that’s bringing the “Internet of things” trend to urban and rural farming.

They’re building a probe that streams soil fertility and weather data back to a paired app. Founded by a Princeton grad and soil scientist who has worked with hundreds of Kenyan farmers to increase crop yields, Soil IQ’s mission is to help people to grow food more sustainably.

“The reality in this country is that most of our food is produced on factory farms,” said CEO Jason Aramburu. “They’re great for producing corn, soybeans and grains, but not so good for producing healthy food.”

In response, Soil IQ has built a wireless soil sensor for small gardens and farms to help regular people grow a healthier supply of fruits and vegetables. Their probe is powered by a solar panel so it can run indefinitely. They’re planning on retailing it for about $49 to both consumers and larger partners.