Currently doing research for a mini "press release" to announce a new appointment for our business and came across this useful guide from the The Guardian's Small Business section. Useful read;
"If you're looking to get media coverage for your small business, being able to write an effective press release is an essential skill. But how long should a press release be? And what kind of information should you include? Here are a few tips to help you get started:
Make sure your story is newsworthy
Before you even attempt to write a press release, think about the things you like to read, watch and listen to in the media. Most of us are generally interested in things we haven't heard before, find surprising or help solve our problems. So before drafting your press release, it's worth asking yourself these questions:
1. Is there anything "new" in my story?
2. Is there anything unusual or unexpected about it?
3. Would this be of interest to anyone outside my business?
4. Will anyone actually care?
Continues here......
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That's a good find. Most guides to writing a press release are pretty poor. That's one of the best basic guides I've seen.