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Diversification in your business

This has probably been covered on here before and often pops up on threads but just wondering about people on here who have diversified their business by either directly focusing on a new area or by stumbling across something that they see has potential and then developing it.

I studied farm diversification as part of my Ag course and it threw up some interesting examples of how businesses can look at things a different way and then use it to their advantage.

Wouldn't say I have diversified as such but I have a lot of customers who grow veg and I have grown from seed and sold them them the veg plants once they are maturing. I have also this year started growing trees from seed. And am looking at selling on these as they mature.

Just wondered if anyone's business has taken whole new direction?. I read about a tree surgeon who was chainsaw sculpting in his spare time and now does it as a full time job.

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  • PRO
    We supply operatives to keep Heathrow Airport open when it snows. We clear snow from the taxiways, runways, aircraft stands at all 6 terminals as well as the airside roads.

    We are actively recruiting for more people for this winter after we were granted an extension of the contract which we have had for the last 2 years.

    See my discussion here for more info: http://www.landscapejuicenetwork.com/forum/topics/unique-winter-wor...

    Nick.
  • Good example of diversification in your business, I knew a farmer who had a contract to mow the grass areas at Stansted airport. He made more money doing that than harvesting thousands of acres of arable crops.

  • PRO
    Hi Peter,

    I'm doing a course shortly in traditional hedge laying. I see this as an area I would slowly like to become more specialised in, one as it can provide good, interesting winter work, and secondly I see it as a bit of a dying art. Like most things in this industry there are few young people doing it so I see it as a skill that could become more sought after (and hopefully profitable) in time.

    I would also be interested into diversifying into traditional willow/ hazel sculptures for many of the reasons I have mentioned above.
  • I looked into this Simon I really think this is a good skill and as you say possibly lucrative, unfortunately the course was not at a convenient time of the year, it's certainly something I intend to do in the future.


    Simon Land said:
    Hi Peter,

    I'm doing a course shortly in traditional hedge laying. I see this as an area I would slowly like to become more specialised in, one as it can provide good, interesting winter work, and secondly I see it as a bit of a dying art. Like most things in this industry there are few young people doing it so I see it as a skill that could become more sought after (and hopefully profitable) in time.

    I would also be interested into diversifying into traditional willow/ hazel sculptures for many of the reasons I have mentioned above.
  • PRO
    Well my understanding is that hedge laying season runs from roughly October to March. The hedge laying society I am having the course with begin running these in October, so maybe this is something you could look into - end of the day it's only a day or two out of the work schedule at a time when maintenance would be starting to slow sligtly


    Gary Hedges said:
    I looked into this Simon I really think this is a good skill and as you say possibly lucrative, unfortunately the course was not at a convenient time of the year, it's certainly something I intend to do in the future.


    Simon Land said:
    Hi Peter,

    I'm doing a course shortly in traditional hedge laying. I see this as an area I would slowly like to become more specialised in, one as it can provide good, interesting winter work, and secondly I see it as a bit of a dying art. Like most things in this industry there are few young people doing it so I see it as a skill that could become more sought after (and hopefully profitable) in time.

    I would also be interested into diversifying into traditional willow/ hazel sculptures for many of the reasons I have mentioned above.
  • There's a days course hedge laying near me, £85 for the day including lunch, seems a bit steep but I suppose there's not too many places you can learn it.

  • Depends how good the lunch is :)
  • sounds cheap to me - tutors, accommodation, materials have to be paid for plus overheads, how many on it, hundreds?

  • maximum of 12 people, there's 5 booked on it at the moment. Think I might do it as it's in late November, always fancied having a go at it.

  • PRO
    Prices will vary by mine is £40 for the day (no lunch). What sold it for me is that 12 people on the course but 6 tutors, so with one tutor to a pair of students it should give us plenty of 'teacher time' rather than getting lost in a bigger group with just one tutor.
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