The Garden Centre Group has announced it will rebrand as Wyevale Garden Centres.
Kevin Bradshaw, CEO of Wyevale Garden Centres, said: "As we continue to grow and transform our business, adopting a consistent national identity for our 140 garden centres will bring increased awareness and visibility to our estate among consumers.
"This is an important step in taking advantage of our national scale as the UK's largest garden retailer and differentiating our offer."
A well-known brand within The Garden Centre Group, Wyevale Garden Centres began as a mail-order nursery in 1932 and later expanded into one of the earliest garden centres in 1966.
Wyevale Garden Centres enjoys strong recognition among consumers and online is currently the most searched for retail brand name in the garden-specific sector.
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