I have advertised with yellow pages paid and free lines all i got is about 5 calls a year from each. Yes they have put all the free lines in the back of the book. The trouble is they have mixed them all together there arenot in there different category as there were before hand. I have found as we have said before church magazines are very good to advertise in.
When I first started I spent £1 on advertising (50pence a week) in the local newsagent and in that time I nearly filled up my schedule, (populated and blue area just inside M25) such that I am in the lucky position to have 90% of my work within 2 miles of home! Any jobs more than 4 miles away is a no, or time and fuel charged extra for. Local advertising produces local work. Yell is not local!