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Permalink Reply by Nicky @ GardenImprovements.com on July 23, 2012 at 9:21

I'd reckon you'd be okay to put a statement on your website declaring that you are registered with SEPA; and in the meantime you could clarify with them whether they mean websites specifically or whether their intention is to prevent the logo being exploited on van graphics and other forms of advertising.  Perhaps a website logo would be okay in the circumstances: I too have seen other firms advertise their SEPA registration but didn't appreciate until now that SEPA weren't encouraging this.

SEPA is the Scottish equivalent of EA for those of you wondering what we're on about!

Nicky Patterson, Landscape Designer @ GardenImprovements.com (@gardndesign)

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PRO MemberPermalink Reply by Phil Voice on July 23, 2012 at 9:34

It does look confusing!

This is what the SEPA site states in full:

You may not use our logo:

• in any way (other than those listed above) without our written permission;
• to show that you hold a licence, permit, consent or authorisation from SEPA;
• to suggest that SEPA endorses your business, organisation or activity in any way.

 Examples of how you can use our logo if we have provided you with funding:

• on a web page specifically about the project (or campaign/initiative/event etc);
• on printed material produced directly in connection with the project;
• on a page in a document specifically about the project (e.g. in an annual report).

Why not drop them a line Duncan?: http://www.sepa.org.uk/system_pages/top_menu/contact_us.aspx

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Permalink Reply by SEPA Communications Team on July 25, 2012 at 14:49

Hi all,

We received a message on Twitter from @Gardndesign about your discussion and thought we would post an answer here for you, to clarify things.

Nicky is right that it is ok to put a statement on your site that says that you are registered with the Scottish Environment Protection Agency (SEPA), providing you are of course. We are also comfortable with you making the words above into a hyperlink that links back to the SEPA website, as we have done here in the above text.

What we are no longer permitting is the use of our logo for this purpose. This is, as Nicky describes, to prevent our brand being exploited and used in a way that conflicts with our corporate values. As a public body, we want to make sure that our brand is not being used in a way that endorses, or implies endorsement of, any one company.

The good news is that we are working hard to develop a new visual mechanism that organisations could use to show their registration and/or compliance with environmental legislation. We are in the early stages of this development but hope to have completed this work in the coming months.

I hope that the information above is helpful in clarifying things.

As our Landscape Juice account is not regularly monitored, please contact us if you need further information.

Thanks

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Permalink Reply by SEPA Communications Team on July 26, 2012 at 9:26

Glad that we could help.

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