Replies to This Discussion

PRO MemberPermalink Reply by Brian www.mibservices.co.uk on January 12, 2011 at 22:07

You could try.......... 

 

Dear Sir / Madam,

 

I would like to intoduce you to our garden & landscaping business. We work closely with other local business's in your area and thought it would be nice to touch base with you and offer you the benefit of our competitive prices and service that we provide. blah blah blah.

 

To whom it concerns,  is often percieved as a bit official and tax office-ish lol 

 

regards

• ▶ Reply

PRO MemberPermalink Reply by Gary RK on January 12, 2011 at 22:12

Absolutely do some prep work, if necessary on the phone. You will get much more success if you can find names. Go find local chamber of commerce websites. They often hold members details on line. Look thru local paper, esp business pages. A quick call, without playing your hand can often give you a contact name.

 

Without them - you're one of many they get. With them, you get past the gatekeeper to the persons desk. It then depends on the quality of your letter, paper and leaflet/brochure etc etc

• ▶ Reply

Permalink Reply by Peak surfacing ltd. on January 13, 2011 at 7:33

in my opinion keep phoning up and try and talk to a decision maker,or practice manager  to find ou if there is a reuirement,No requirement means you could be wasting your time. if you cant talk directly to them to find out a name and try again if you still cant get through send a letter, phone calls are still cheaper than postage.

When i get my post if its not personally addressed to me its straight in the bin

• ▶ Reply

PRO MemberPermalink Reply by Claire Brown on January 13, 2011 at 9:14

If you are going to write a letter, - it shouldn't be me me me, it should be you you you.

 

If you are talking about their image, (how good their garden will look) - their pain (how much time and effort it takes to look good) - Their costs

 

Then you are a lot more likely to get through to them.

here are a couple of blog articles to give you more tips

 

http://www.flourishstudios.co.uk/blog/5-simple-steps-to-writing-mor...

http://www.candocanbe.com/marketing-small-business/6-things-you-nee...

• ▶ Reply

Permalink Reply by Alba Trees on January 13, 2011 at 9:29

Great advice Claire!  I hear most letter/email/phone advertising is a waste simply because of issues you have just raised.  The more knowledge spread here, the better!

Claire Brown said:

If you are going to write a letter, - it shouldn't be me me me, it should be you you you.

 

If you are talking about their image, (how good their garden will look) - their pain (how much time and effort it takes to look good) - Their costs

 

Then you are a lot more likely to get through to them.

here are a couple of blog articles to give you more tips

 

http://www.flourishstudios.co.uk/blog/5-simple-steps-to-writing-mor...

http://www.candocanbe.com/marketing-small-business/6-things-you-nee...

• ▶ Reply

Permalink Reply by Daniel Gillings @ DC inc on January 13, 2011 at 10:19

Excellent links, thanks so much Claire!

Claire Brown said:

If you are going to write a letter, - it shouldn't be me me me, it should be you you you.

 

If you are talking about their image, (how good their garden will look) - their pain (how much time and effort it takes to look good) - Their costs

 

Then you are a lot more likely to get through to them.

here are a couple of blog articles to give you more tips

 

http://www.flourishstudios.co.uk/blog/5-simple-steps-to-writing-mor...

http://www.candocanbe.com/marketing-small-business/6-things-you-nee...

• ▶ Reply

PRO MemberPermalink Reply by Claire Brown on January 13, 2011 at 12:25

No problem Daniel, - hope it helps, and I highly recommend signing up to the email newsletter and blog posts for both of these companies, - free advice is always welcome.

Daniel Gillings said:

Excellent links, thanks so much Claire!

Claire Brown said:

If you are going to write a letter, - it shouldn't be me me me, it should be you you you.

 

If you are talking about their image, (how good their garden will look) - their pain (how much time and effort it takes to look good) - Their costs

 

Then you are a lot more likely to get through to them.

here are a couple of blog articles to give you more tips

 

http://www.flourishstudios.co.uk/blog/5-simple-steps-to-writing-mor...

http://www.candocanbe.com/marketing-small-business/6-things-you-nee...

• ▶ Reply

PRO MemberPermalink Reply by Gardens4u.co.uk on January 13, 2011 at 12:36

your first sentence was very long !  breath

• ▶ Reply

Permalink Reply by Daniel Gillings @ DC inc on January 17, 2011 at 18:42

Sorry, been busy.

You are right Gardens, that first sentence is a bit of a mouth full. Thanks. I'm moving things about now. Finding it hard to right a letter without it looking desperate or begging! :)

 

• ▶ Reply

PRO MemberPermalink Reply by Dan Frazer Gardening on January 17, 2011 at 19:09

I would address it to the individual business name or, ideally, the person in charge rather than sir/madam etc.

• ▶ Reply

PRO MemberPermalink Reply by Brian www.mibservices.co.uk on January 17, 2011 at 20:15

so what would you say Pro ?? dont diss peoples offerings without offering up something better !!!!!!! In all your years of commercial business experience how would you word it ????????

Pro Gard said:

 

" and thought it would be nice to touch base"!

 

This part of the introduction if addressed to me would send the letter straight into my shredding bin,  a nasty Americanism and not the wording for an introduction IMO.

 

• ▶ Reply

Permalink Reply by Daniel Gillings @ DC inc on January 17, 2011 at 20:41

Agreed it wasn't the wording for an introduction, but as I said I can't flow without having something down - it was more a gist thing that anything else, and it is an awful Americanism - as for that matter is spelling specializing with a Z, really nothing worse than substituting S's for Z's :)

 

And before it all kicks off and goes off topic - I am only having a joke! ;)

 

 

Pro Gard said:

Something like this, Fairly short and to the point without cringing bullshit or waffle.

 

Dear X,

 

X Services is an established grounds maintenance contracting business specializing in offering high quality maintenance solutions to the commercial businesses.

 

We have been established and serving commercial businesses for X years  our staff hold releveant spraying and chainsaw training certificates. As a business we have X million public and employee liability insurance. We believe in CPD and keep up to date with current legislation. Documentation supliued on request.

 

Although not exhaustivly we offer the following services  ....................

 

We would welcome submitting a quotation for grounds maintenance tailored to suit your business and would be pleased to discuss this with you in more detail.

• ▶ Reply

▶ Reply to Discussion

• ‹ Previous
• 1
• 2
• Next ›
• Page