Open Association of Landscape Industries
Garden Design Flyer Distribution
Hi Folks
I've just had 5000 A6 flyers printed by www.iprintflyers.co.uk (excellent service!) which I designed myself using http://www.gimp.org/ and intend to hand deliver them myself to affluent addresses/houses with building works in progress/properties with planning applications associated to them.
This is going to take me some time I know and so I am also thinking of leaving flyers where people "with a few spare bob" hang out i.e. golf clubs, gyms, hotels and interior design shops etc.
Has anybody out there had much luck with this and am I missing some obvious/not so obvious venues?
Thanks in advance.
David
Tags: advertising, design, flyers, garden, marketing
Replies to This Discussion
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PRO MemberPermalink Reply by Rowly Hill on -
I agree it is unlikely that David will get an immediate response and it's likely the homes will have gardens!
That said there is a possibility that someone may not be satisfied with their current layout and maybe looking to improve.
It is also likely that a large percentage of the flyers are binned but a small percentage could be retained, stuck on a pin board and referred to in the future. It's happened to me - 3 years after the event.
£78 isn't a major investment the time delivering them to targetted addresses/individuals and outlets is.
As the saying goes nothing ventured nothing gained.
dimitri said:well good luck and keep us informed
my honest opinion:
you will be delivering flyers to homes that already have gardens ....
you will be delivering flyers to homes (that have gardens) ....during the quietest months of the yearly garden season... people are not even mowing their lawns at this time of year ... people are skint, as all their spare cash is being spent on christmas
I will be very surprised if you get 3 jobs from the 5000 flyers (if you distribute them within the next few weeks)
my advice: beef up your website and make contacts with architects for new build projects .... you use cad ... so use it to your advantage
thats just my 2 cents
a design and build company said:That's 50 - 150 leads based on 5000 flyers (randomly sent?) - I'd take that as a return!
However, I am going to target who gets them as much as possible i.e. people who are getting their houses knocked to bits (and gardens ruined in the process) by compiling a list of addresses via. local authority planning dept. online planning public access.
Hopefully, this will get the enquiries I want rather than the timewasters.
If I even got only 50 replies, I reckon I could convert at least 50% of them and these 25 jobs would sort me out for the year!
The flyers cost me £78 to print plus the time to design/distribute them, which is all I can afford at the moment.
The worst case scenario is that I get fit delivering them!
Phil Voice said:1-3% is the rule of thumb for success from flyers.
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Permalink Reply by A D Landscapes on -
;)
a design and build company said:I don't feel "knocked"!
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Permalink Reply by 15jr56izhj6c2 on -
put some of your flyers in your local post office and tescos's notice boards aswell ... and ask your local parish councils to add a flyer in each of their next magazine leaflets
a design and build company said:Always plugging away....cheers!
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PRO MemberPermalink Reply by Chris Auld on -
I have done several leaflet drops in the past and they HAVE been succesful. I generally get a 2-3% return which makes it a cost effective form of advertising. If you have no experience in this area then maybe you just shouldn't say anything.
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PRO MemberPermalink Reply by Dan Frazer Gardening on -
Flyers work for maintenance so why not for design.
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PRO MemberPermalink Reply by Craig McGibbon on -
It is well known that fliers do work, the yield may be low as Phil has stated however David has an excellent strategy; l would assume he will increase his yield by specifically targeting specific locations to distribute the leaflets to potential clients that will have access to better credit or more disposable cash. Even if the garden has been 'done' there is always something they'd like to change...
Good luck David - you have probably focused all your effort on the 1 year project and let things slide a little with your overall business because you have had a huge amount of work to do. I did a large project in mid 2009 to mid 2010 and found getting new work after very slow. At the start of 2011 l wasn't sure if l'd still be in business by the end of this year- a lot of hard work, networking, advertising and marketing l have had to take on an extra person, now have 3 designs on the go, got a good number of landscaping projects booked into next year and in discussions about additional projects with existing clients.
Focusing on your business; improving your marketing with fliers and other media eg google adwords, your web page and social media will lead to leads and hopefully jobs.
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Permalink Reply by A D Landscapes on
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This time last year I was posting flyers, hit the same houses every month, it is soul destroying but you have to look beyond that, if I had no work on I would be out dropping flyers again, leaving my van in areas I wanted people to see it etc. Plenty of work needs doing, you just need to let them know who you are.
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Permalink Reply by A D Landscapes on
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Because clearly the work is good, it made me laugh that he had to say it, sorry for the misunderstanding, i can see now how that might have been taken the wrong way.
Gaynor @ www.witchardgardens.com said:Why say that? What is funny?
A D Landscapes said:That is funny
a design and build company said:It's definitely not due to the quality of my work!
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PRO MemberPermalink Reply by Dan Frazer Gardening on -
Well if I want a home project done (build, boiler, windows, roofing) I do pay attention to flyers, so if I had been thinking of getting the garden done I'd definitely pay attention to a good flyer from a professional company
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Permalink Reply by Richard Boyd on -
For what it's worth David
garden design hull
brings up david beardsley blogspot @ #4 in the SERP's - now I don't want to tell you your job but what the end user then hits is your latest blog post, by far the worst thing that you could do. Blogspot might be free but there is a reason for this. Transfer away from BS and use something like Wordpress where you can at least have pages which are always at the front of your offerings and which tell the searcher what you do.
The first three results are due to google maps which means that there is nothing optimised for the above term...on Bing you are on page 2.
In terms of print advertising I have a few thousand brochures left which we use to get the woodburner going...
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PRO MemberPermalink Reply by Jen@A&J Owenwindows&gardens on -
Leaflets can work - definitely. You just need to go for volumes. I also read somewhere that a repeat effect works if you can manage the volume. If someone sees the same flyer 2/3 times then it starts to imprint on their brain.
Just some thoughts looking at it as if I was buying off you. Visually its beautiful in my opinion but the wording seems very 'technical'. I'm with Gary at Acer Paving on that one.
Also, you mention special offers, I've found that if you can put some prices on a flyer and what is or isn't free of charge then this encourages people to put up the phone. I know you link to your website but some people don't get that for an initial guide to your special offers on the leaflet itself (or the next batch) might help. I've also done handwritten notes to particular properties I'm interested in quoting for - that has worked pretty well too.
Very best of luck to you!
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PRO MemberPermalink Reply by Phil Voice on -
"Leaflets can work - definitely. You just need to go for volumes."
The biggest problem with volume is either cost (sending via mail through a leafleting service) or time.
Just a simple calculation tells me that if I spend just one minute to deliver one leaflet it would take over 83 hours to achieve delivery of 5000 leaflets. Realistically I know that I'd find it hard work to achieve under 3 minutes per leaflet.
If I added 5000 homes in a line and each front door was just 10 yards apart then I'd walk 50 Kilometres. Add long drives and pathways etc and it's a blooming long walk.
David, I would go with Richard's advice and work on your website/blog and SEO. With backlinks from LJN, some well worded blog posts and some well SEO'd photos, you should have all the tools you need to improve your conversion rate.
Jenny@ A & J Owen Gardening said:Leaflets can work - definitely. You just need to go for volumes. I also read somewhere that a repeat effect works if you can manage the volume. If someone sees the same flyer 2/3 times then it starts to imprint on their brain.
Just some thoughts looking at it as if I was buying off you. Visually its beautiful in my opinion but the wording seems very 'technical'. I'm with Gary at Acer Paving on that one.
Also, you mention special offers, I've found that if you can put some prices on a flyer and what is or isn't free of charge then this encourages people to put up the phone. I know you link to your website but some people don't get that for an initial guide to your special offers on the leaflet itself (or the next batch) might help. I've also done handwritten notes to particular properties I'm interested in quoting for - that has worked pretty well too.
Very best of luck to you!
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