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Replies
No I am not afraid of competition at all.
The question I am asking is has this person got it right using the low cost leaflet, posting 10 miles away from the town that uses his phone number or is his way the right way, low cost, post anywere, ie a numbers game the wider your area the more you post the better chance of work?
This is the question I asked if you was to read over what I wrote again.
I feel this is low quality and members of the public would not be impressed by it, or am I wrong and people will take this gardener on by impulse?
Charles Langford said:
Sounds good. Have you had an increase in calls since you started using local numbers? Are people subsequently dissapointed when they establish you are not 'that local' or by that stage have your charms won them over?
Lawn lover said:
On the flip side, some people may be put off by expensive looking marketing material as being too expensive to use your services.
Personally, I think your marketing material should be geared towards the type of clients you want and perhaps have a few different designs for the various segments of the market you service.
Adrian, I spent 9 years working in marketing accountability. Normally the level and quality of a&p reflects the goods / services being offered. I.E. An Aston Martin brochure would not be printed on cheap copier paper. I am not critiscing the guy at all. Good luck to him
Adrian Hackett said:
On a personal level i have never used any company that has put a flier through the door, wether printed on toilet paper or 200gsm glossy card with pics! i always look for reccomendations from friends and/or family first and do my own research online.
I realise a lot of guys on LJN do get decent work from flier campaigns, but its not something i would consider, not for general garden maintenance anyway, they will either go straight in the bin or will attract the wrong 'cheap' customer. I find most people when they want something doing they will go looking for it at the time rather than remember to put a flier aside for later consideration IMHO. Last year i got far more quality enquiries via my website than any other advertising.
To win work we all have to be sales people, the hardest part of winning any job is getting in the door, once they have phoned you and requested you visit you are half way there, people do not realise you have come from 10miles away give or take , it is rare they ask were you live at this early stage, it is only when they see your van with different number on when doing the job they might ask, if contact work and you know what you are doing (as you do ) the client is not bothered he is getting the service he required at a price he is happy with.
The phone rings as much as with your local area code regarding new clients who have not come across you before.
(From before) people do not know the call is being re-routed.
Charles Langford said:
Lawn Lover,
Thanks for this invaluable information about the local area codes. I am going to give them a whirl. I am ever so grateful for your help. Let me know if I can do anything for you in return. As my old man used to say 'one good turn deserves another'.
Many thanks,
Charlie
Lawn lover said: