With traditional paper based advertising increasing your work load often meant considering taking out larger ad's or advertising in more publications. Advertising in areas outside your core area was often financially prohibitive.
With the internet truly taking the lead, ( I feel ), in marketing today it's far more easier to appeal to a wider audience.
We've managed to increase our own business turnover partly by increasing the area we say we consider work in.
We have several large, ( for us ), garden builds on the books that would have historically been outside of our catchment area.
Increasing your geographical area can be done through a number of means online such as:
Why mention this ?
Well I think people like mself who have been trading for many years sometimes need reminding of the flexibility the web brings us at often no or little extra cost.
Simply increasing the geographical area you cover may provide the additional business you are seeking.
Just remember to factor in any additional costs such as fuel into the quotation !
For those that do not have a web presence,i can recommend email@example.com
she has built my last two sites,she will work with you to design the site,and build your seo,you can then either own and contol the site or pay a small monthly fee and christine will look after it for you.