Any ideas or comments regarding producing a regular newsletter to promote your product/s? I guess the idea is most applicable to people like myself (bulb and seed supplier) who are selling seasonally available products and want to promote what´s new, on special offer, reduced to clear, etc. to existing customers who will hopefully spread the news by word-of-mouth. I know of a couple of seed/plant suppliers who do this so i thought I´d give it a go myself (anyone who wants to go on my mailing list can email me at firstname.lastname@example.org and I´ll add you to the list. I´m just "getting going" so any advice is very much appreciated!
Yes, most definitely they do but I would not rely on them to work on their own.
There are plenty of internet tools to use and lots of advice from people on how to use them but at the end of the day they are not affective without the passion of the person at the other end.
Hopefully you've just received the LJN newsletter. Despite its simplicity it took me 2 hours to compile and I will spend the week monitoring its effectiveness and answer emails from members who respond to its content.
In the days well before the internet I would get clients call me having used our services some time previously. Luckily for me they remembered my company and kept our details but I realise now, with the benefit of newsletters, that new business could easily be stimulated by keeping clients informed about what you do, what your sales pipeline looks like, examples of your work or products as well as a message from the business owner.
Good luck Peter.
Hi Peter, - yes Newsletters are a great form of advertising, - they work brilliantly for my business, and I keep in touch with a lot of suppliers through their Newsletters, - but my suggestions are.
Send them when you have something to say, - regularly, but not too often.
Direct them at one offer, per newsletter, - and don't say too much, - I receive several, that are almost an entire book, - must make take them ages to prepare and busy as we all are, they won't get read.
Make sure that they are in you house style/ colours and fonts. - If you don't already have a brand manual, i'd suggest that you get a graphic designer to help you with this. - This means that all your emails look like they've come from the same place, and you build up a relationship with your customers.
Also don't forget to leave time to follow up, - As Phil says, you need to monitor effectiveness, and from my point of view, they create quite a lot of customer follow up advice emails.
And don't forget to include an "opt out" option.
Have a look at the newsletter LJN member Helen Reeley sent out today:
Very pofessional helen,the pictures make the newsletter interesting,
Great advice folks - sorry for not saying so earlier, been rather tied up. Interesting to note that some of the established plant/seed companies I´ve bought from in the past have a basic "email style" newsletter, which is what I´ve started with. I think I need to re-examine this!