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PRO MemberPermalink Reply by Phil Voice on November 26, 2011 at 18:53

Hi Peter

Yes, most definitely they do but I would not rely on them to work on their own.

There are plenty of internet tools to use and lots of advice from people on how to use them but at the end of the day they are not affective without the passion of the person at the other end.

Hopefully you've just received the LJN newsletter. Despite its simplicity it took me 2 hours to compile and I will spend the week monitoring its effectiveness and answer emails from members who respond to its content.

In the days well before the internet I would get clients call me having used our services some time previously. Luckily for me they remembered my company and kept our details but I realise now, with the benefit of newsletters, that new business could easily be stimulated by keeping clients informed about what you do, what your sales pipeline looks like, examples of your work or products as well as a message from the business owner.

 

 

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Permalink Reply by Fenlandphil on November 27, 2011 at 17:23

Good luck Peter.

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PRO MemberPermalink Reply by Claire Brown on November 28, 2011 at 9:02

Hi Peter, - yes Newsletters are a great form of advertising, - they work brilliantly for my business, and I keep in touch with a lot of suppliers through their Newsletters, - but my suggestions are.

Send them when you have something to say, - regularly, but not too often.

Direct them at one offer, per newsletter, - and don't say too much, - I receive several, that are almost an entire book, - must make take them ages to prepare and busy as we all are, they won't get read.

Make sure that they are in you house style/ colours and fonts. - If you don't already have a brand manual, i'd suggest that you get a graphic designer to help you with this. - This means that all your emails look like they've come from the same place, and you build up a relationship with your customers.

Also don't forget to leave time to follow up, - As Phil says, you need to monitor effectiveness, and from my point of view, they create quite a lot of customer follow up advice emails.

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Permalink Reply by Bigyin on December 3, 2011 at 16:56

And don't forget to include an "opt out" option.

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PRO MemberPermalink Reply by Phil Voice on December 8, 2011 at 18:06

Have a look at the newsletter LJN member Helen Reeley sent out today:

http://email.ltconsulting.co.uk/t/ViewEmail/y/AD84B814D7738C71/A979...

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Permalink Reply by Peak surfacing ltd. on December 8, 2011 at 18:51

Very pofessional helen,the pictures make the newsletter interesting,

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Permalink Reply by Peter Ashby on December 10, 2011 at 19:24

Great advice folks - sorry for not saying so earlier, been rather tied up. Interesting to note that some of the established plant/seed companies I´ve bought from in the past have a basic "email style" newsletter, which is what I´ve started with.  I think I need to re-examine this!

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