Back to naming a business

I've come u with a design up until now going unnamed.

looking at : Ash-tree gardening related to to a self catering cottage we rent, C.J.T gardening, Thomas Gardens & Grounds Care, C.J Thomas Gardening etc.

Hopeing to build to domestic & commercial maintenance, hedge planting, fencing, block paving cleaning & sealing, tarmac restoration, gravel stabilisation, hedge trimming & pruning, paving through sub contractor etc.

You’ve got the gist so i'm trying not to rule things out through the name but not portray myself as a pure hard landscaper.

Cheers

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PRO MemberPermalink Reply by Andrew @ The Outsidedge on February 16, 2012 at 0:35

C.J Thomas Landscape Maintenance or C.J Thomas Landscaping & Maintenance.


PRO MemberPermalink Reply by Dan Frazer Gardening on February 16, 2012 at 8:31

CJ Thomas Landscape Services - covers all landscape work in one word that way

Permalink Reply by phil smith yewtreelandscapes.com on February 16, 2012 at 8:48

personaly i would go for (ash tree landscapes) easy to remember and when customers phone easy for them to say is that (ash tree landscapes) than it is to say is that (cj thomas landscape services), thats just my opinion, when i changed my company name to (yew tree landscapes), loads of my existing customers said people will find that much more easie to remember, it has worked for me, i use to be (phil smith landscape gardening services) what a mouth full.

Permalink Reply by Dave Sewell on February 16, 2012 at 10:05

If you ever want to sell your business then you potentially hamstring yourself by attaching your name to it. If your name was Fred Smith would you want to buy a business called CJ Thomas? (Having said that Phil managed to do it so it's not impossible.) Personally  I'd stick with 'Ash Tree' derivatives.

Dave


PRO MemberPermalink Reply by Ian @ Red Barrow East Sussex on February 16, 2012 at 11:02

In my neck of the woods at least,  plenty of folk from all the trades use their name, or initials.

Stand out from the crowd, 'Ash-tree' works well, begins with an 'A', so good for any alphabetical trade listing you find yourself in.

Permalink Reply by Trish Reynolds on February 16, 2012 at 12:38

I agree with Dave, although loads do it - if you become hugely successful and you want to sell, or retire from the business, pricing includes goodwill for the name you have built up over the years - so not so good if it is your name specifically advertised for some else to buy and operate under - esp if they are not so good.  Another issue could be (heaven forbid) if you name it after yourself and experience a major incident, someone sues you, injuries to public etc - then it's your name that is made public - I think sometimes it's better to avoid your own name. The reverse of course is also true, if you become a well known celebrity gardener well then your name is everything (-;

Permalink Reply by Rose Lennard on February 16, 2012 at 17:26

Ash Tree Landscapes - there are lots of 'first name-surname' businesses out there and this would be a bit different and therefore more distinctive, also as Ian says, being early on in the alphabet is good! Ash Tree is also a good generic landscape image and will lend itself to a good logo and graphics.

Permalink Reply by CJ on February 16, 2012 at 19:49

Thanks for input folks, I think im lending myself to Ash Tree landscapes it does have a good ring to it and easily remembered.

Permalink Reply by phil smith yewtreelandscapes.com on February 16, 2012 at 20:15

just had a thought, you better do a google search for ash tree landscapes in your area, i dont know where you are but there is already a few ash tree landscapes, but if they are not in your area then it wouldnt matter anyway.

Permalink Reply by Andy Thorne on February 17, 2012 at 0:08

There are 3-4 ash/ash tree landscapes businesses within 10-15 miles of me...

Permalink Reply by Classic Gardens on February 17, 2012 at 7:43
Ash tree garden management services.
Permalink Reply by Jonathan Brewster on February 17, 2012 at 12:03

You can go on companies house website and find how many companies with the same name, it also help if you are going ltd as the name will not be exactly the same as another. Could end up with Ash tree landscapes as an informal name but it is actually Ash tree landscapes Timbuktu or Ash tree landscape engineers etc. We had to do this although we are known as just Garden Angels our actual name is Garden Angels (Scunthorpe) ltd which is printed on all our correspondence but is not prominent on our van signage, saves money on printing and less of a mouthful.

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