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Keith - you and I both
I wrote a short article this morning based on what's been said in this thread. I'd not come across giffgaff before but I'm certainly interested in the community nature on its business model.
Claire from giffgaff popped in and left a comment - there's one positive for sure. We mention Stihl in a forum post and we hear that Stihl don't have Twitter or Facebook accounts yet within a few minutes of posting about GiffGaff there's a comment from them.
http://www.landscapejuice.com/2011/03/giffgaff-mobile-network-run-b...
I have been on a contract for ages £30 a month, i have now signed up to this, the £10 a month deal is more than enough for me.